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Sr Manager, Marketing Planning


This is a Contract position in Toronto, ON posted October 12, 2021.

Everyone wants to be part of a transformational team
– and that’s exactly what we’re building at Rogers Sports & Media.

A team that innovates and a team that wins.

We are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do.

Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team.

Collectively, we touch 30 million of Canadians every month Today’s Shopping Choice (TSC), one of our more exciting brands is helping to lead the way in our transformation and is poised for exponential growth.

Both a retailer and a media company, we operate a daily live TV home shopping service (available in 10 million households, nationally) and a robust e-commerce storefront (

As shoppers’ behaviours change and the retail industry evolves quickly to adapt, TSC finds itself at the sweet spot of opportunity and transformation.

The desire to shop more easily from home combined with the rise in video consumption across digital platforms, creates a unique opportunity for TSC to leverage its strengths to transform the brand and build an incredibly bright future.

We are smart, brave, and ambitious.

We believe in our growth and work together with a sense of purpose and urgency.

The Sr Manager, Marketing Planning will support the Brand and Integrated Marketing Team (BIM); which is comprised of Brand, Customer Base Management, Data & Analytics, Planning & Strategy, and Forecasting teams.

They will deliver an end to end planning process, and work to operationalize BIM to ensure efficiency across the team.

Additionally, they will facilitate achieving the team’s overall mandate and vision.

The candidate will report directly to the Director, Marketing.

What you will do:
– Managing a team of two direct reports (Promotions Manager and Marketing/Promotions Specialist), you will lead the development and expansion of our Events/Promotions function, working with cross-functional partners to provide value added marketing projects
– This position will collaborate with internal teams such as Merchandising, Content, Creative, Digital
– Oversee the briefing and development of all event/promotion assets and programs to ensure they ladder up to the overarching brand and marketing pillars
– Responsible for the overarching Events/Promotions strategy development
– Lead the development and execution of the long-term CSR strategy
– Ensure the flawless execution and management of all events/promotions
– Management and execution of third party partnership strategy
– PLCC marketing strategy, overseeing acquisition and retention programs, analysis and reporting
– Cross-functional team marketing lead for brand launches, vendor support
– Advise and oversee National Contest strategy
– Track all KPI’s
– Provide insights and narrative on weekly
– Facilitate Post Mortem exercise on Annual and Quarterly results, summarize lessons learned
– Support strategic assignments, ad-hoc programs and projects as required What you will bring:
– 7-10 years professional experience in marketing, and/or communications
– Ability to work with senior leaders in a high paced environment managing diverse activities
– Strong business, planning and program management acumen
– Proven success in managing and influencing cross-functional stakeholders
– Demonstrated track record of interacting with and influencing senior executives
– Strong verbal and written communication skills
– Highly organized and detail-oriented
– Ability to simplify complex topics and “tell the story” in a succinct manner
– Passionate to drive change and results Here’s what you can expect in return:
– A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
– A manager who deeply cares about your development and long-term career at Rogers
– A team that trusts and wants to win together
– Smart and accomplished colleagues who are focused on both the “what” and the “how”
– Flexibility to work from home even after the pandemic ends
– Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
– As we grow our team, the well-being of our team members remains our top priority.

To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently What makes us different makes us stronger.

Rogers has a strong commitment to diversity and inclusion.

Everyone who applies for a job will be considered.

We recognize the business value in creating a workplace where each team member has the tools to reach their full potential.

At Rogers, we value the insights and innovation that diverse teams bring to work.

We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best.

Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.

You matter to us For any questions, please visit the Rogers FAQ.

Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 59 Ambassador Dr (096), Mississauga, ON Travel Requirements: NonePosting Category/Function: Marketing & Promotions / EventRequisition ID: 242792 Posting Notes: Rogers Sports & Media