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Senior Product Marketing Manager (Remote)

Ambassador Labs

This is a Full-time position in Toronto, ON posted January 11, 2022.

Ambassador Labs (formerly Datawire), the cloud native developer experience leader, enables developers to code, ship, and run applications faster and easier than ever.

Maker of popular Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence, Ambassador Labs delivers a developer control plane for Kubernetes.

Developers and organizations worldwide including Microsoft, PTC, NVidia, and Ticketmaster use Ambassador products to integrate the development, deployment, and operation of their production infrastructure.

Ambassador Labs is backed by top investors including Insight Partners, Matrix Partners, Trinity Ventures, and Four Rivers Group.

The way we build software is changing dramatically — it is faster, architecturally different (distributed systems, microservices, containers), and straddles an on-premise, public cloud, and hybrid cloud world.

Both pure technology companies and traditional enterprises that are transforming to being digital-first are making the switch from monolithic to microservice architectures and using open source technologies like Kubernetes as their cloud native operating system.

An enormous, rapidly growing market opportunity has arisen for innovative start-ups to redefine key parts of the Kubernetes ecosystem.

About the Job We are looking to hire a Senior Product Marketing Manager to help shape our industry category and accelerate the adoption of our open source and commercial products by users worldwide.

As our first-ever product marketer and reporting to our Chief Marketing Officer, you will bring your extensive product-led growth experience to lead the positioning, messaging, and rollout of product marketing assets across various campaigns and channels.

In this highly visible position, you will collaborate closely across the company with teams including engineering, developer relations, marketing, sales, and solution engineering.

You have a proven track record of leading cross-functional teams to drive measurable user adoption, monetization, and retention of developer-facing products, particularly for companies using Kubernetes and other cloud-native developer tools.

Some examples of product marketing initiatives you will own or be involved with: Lead and manage our go-to-market process for launching new features and product releases across our portfolio of open source and commercial technologies.

Develop a deep understanding of target user personas based on a clear framework that includes value drivers and differentiation.

Craft compelling persona-based messaging and content to convey the value of our products to support our awareness, acquisition, and adoption goals.

Generate and maintain a library of product marketing assets that span our various digital channels including our website, technical documentation, demos, developer education, sales tools, analyst presentations, advertising, and social media.

Gather and analyze user insights to influence weekly product growth experiments and marketing campaigns.

Partner with our product and engineering organization to organize and execute effective beta and developer preview programs.

Identify lighthouse customer wins and help secure impactful customer case studies.

Enable our sales and customer experience organization with the necessary content, tools, and training needed to win more deals and expand their usage of our products.

Become a trusted authority on the overall Kubernetes developer tools landscape to guide strategic conversations with industry analysts and other thought leaders.

About You: You have first-hand experience working with or marketing developer tools and cloud native technologies such as Kubernetes, GitOps, microservices, IDEs, and cloud platforms.

You have a proven track record as a leader in a B2B company with experience crafting compelling messaging for developers and technical audiences.

You have a deep technical curiosity and aptitude but are a creative marketer at heart, with passion and talent for content creation, storytelling, and modern communications.

You have experience marketing to both individual developers as well as traditional enterprise organizations.

You are viewed as a trusted partner by sales, solution engineers, and technical product teams.

You thrive in high-velocity startup organizations that require frequent context shifts and adjustments in day-to-day focus You have 5 years of experience working in product marketing, product management, or equivalent.

We strongly believe that Ambassador Labs’ success is dependent on hiring a diverse team.

Diversity means a broader spectrum of opinions, ways of working and approaches to solving problems; we feel it is critical to helping drive the creativity, innovation and sound decision-making our customers love us for How to Apply We are looking forward to hearing from you.

We move quickly and decisively.

We don’t need to talk to 20 other candidates to make a decision, so if the fit feels right on both sides, you can be part of the team as soon as next week The first step is speaking to our People Person, followed by leadership, and then a few of your future colleagues.

Interviews are typically 30
– 45 minutes, all remote.

We’ll talk through your background and experience, your approach to work, and how you’ll make a difference as a member of our team: we want to hear about your real-life experiences and successes.

This is a demanding application process and a significant career move that’s well worth considering.

We appreciate you giving us that consideration, and we promise to give you our full attention in return.

Talk to you soon