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Senior Product Marketing Manager Product Marketing – Canada or United States

Alida Inc.

This is a Full-time position in Toronto, ON posted March 19, 2023.

About Alida Alida believes in a world where customers are the ultimate source of truth.

A world where the best business decisions are those made with customers, not for them.

Our team is reimagining how businesses make their decisions through our award-winning Total Experience Management (TXM) platform.

We work with some of the world’s top companies like Twitter, Red Bull and J.Crew to help them build stronger brands, happier workplaces, winning product portfolios and lasting customer relationships.

We’re backed by some of the most respected names in business including, Round13, OMERS Ventures, Georgian, W Capital and Vistara Growth.

Through their support we’ve raised over $50M in the last year The Alida team are high-performers who are committed to being bold and curious, while always leading with empathy and authenticity.

We’re looking for talented people who thrive in a fast-paced environment and are keen to make an impact by bringing their big ideas to life.

As a digital-first culture grounded in agility, Alida has intentionally built a hybrid work environment where our employees can choose when they’d like to work from home or come into the office to engage with their peers.

As the Senior Product Marketing Manager for our Customer Experience solution and Analytics and Actions products, you have a strategic position in Product Marketing and the company.

The product positioning, use cases, compelling stories, and differentiated content you create is backed by in-depth product knowledge, competitive / market analyses, and customer insights.

You will act as the subject matter expert and spokesperson for the products, its GTM strategy, messaging, target customers, competitive positioning, and customer success stories.

As such, alignment with product management, sales, and marketing is critical to your success.

The sales team is guided by the tools you create and the training you provide.

Your campaign messaging and strategic guidance serves as the foundation for marketing activities.

The sales team is guided by the tools you create and the training you.

Your campaign messaging and strategic guidance serves as the foundation for marketing activities.

About You You thrive in a high-paced, results-oriented environment.

You have excellent an upbeat, enthusiastic attitude and professional maturity.

You’re results oriented, with an ability to take initiative and drive results with minimal supervision in a highly collaborative environment You’re a strong public speaker, comfortable in front of large groups of senior-level customers and prospects as well as industry influencers and analysts.

You have people and project management skills to interact with many varied stakeholders across the company.

You can translate technology features and functions into customer-focused benefits using common business language.

Key Responsibilities Drive effective GTM strategies through product expertise, alignment, and positioning, content creation, and communications Work closely with the product management team in defining the go-to-market (GTM) strategy for Analytics and Actions products.

Support product launches and quarterly product releases Ensure successful execution of the GTM strategy by acting as the marketing and messaging hub, aligning cross-functional teams Create customer-facing collateral including web content, data sheets, solution briefs, pitch decks, and thought leadership, that compels prospects act and move their way through the buying cycle Produce product and feature/ function level assets including use case demos, video vignettes, product training decks, and data sheets Develop sales tools and training assets highlighting product value and key differentiators Train sales on the product, target personas, messaging, competitive positioning points, and validation Required Experience 5 years marketing experience as a product marketing manager with some of that in CX and SaaS technology Bachelor’s Degree in marketing, business, or similar field; MBA preferred.

Pragmatic Marketing Certified or similar preferred LI-CS1 We can’t wait to meet you We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.

At Alida, we’re dedicated to fostering an environment where our employees feel heard, valued and included.

We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.

Even if you don’t meet every single one of the stated requirements but you are excited about this opportunity, we’d love to hear from you anyway.

Our Talent Acquisition team will review your application for this role, and others we may have open now or in the future.

Follow us at and engage with us on LinkedIn, Twitter and Instagram.

Alida has an accommodation process in place to provide reasonable accommodation to employees, and to qualified job applicants with a disability during the hiring process.

If you require accommodation because of a disability or medical need, please contact so that arrangements can be made for the appropriate accommodations to be in place.

Alida takes your private information seriously.

Review our Candidate Privacy Statement here to understand how we use and protect your personal information.