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Product Marketing Manager

Creative Circle

This is a Contract position in Toronto, ON posted January 3, 2022.

Position: Product Marketing Manager Location: WFH during Covid-19 Starts: December 2021 Duration: 12 months Status: Freelance Rate: Up to $45/hr.

DOE Our financial client is looking for a Product Marketing Manager to join their team at full time hours for 12 months As the Product Marketing Manager you will be:
– Developing integrated marketing plans to help deliver in the firm’s growth objectives and to meet the campaign’s brand awareness and consideration objectives.

– Refining media strategy and ensuring media plans align back to business and target audience.

– Leading the design and building of campaign landing pages through disciplined briefing and collaboration with internal digital partners.

– Develop communications and materials to support the sales enablement process.

– Overseeing execution of large complex integrated marketing campaigns and product launches.

– Collaborating with internal teams and external agencies.

– Ensuring all website content is current, accurate and relevant.

– Leading the execution and promotion of key publications in the Canadian Retail Investment marketing.

– Seeking and implementing innovative and automated processes to enable marketing to focus on high value functions.

– Managing internal and external resources to achieve targets.

– Ongoing and thorough measurement of all in-market media to optimize media spend.

– Building a marketing dashboard that clearly demonstrates marketing value back to the business.

Skills and Experience:
– 7 years experience as a Product Marketing Manager.

– Experience working in a global, matrixed organization, with a traded corporation.

– Solid project management background with demonstrated ability to deliver with accuracy and timeliness.

– Strong oral and written communication skills.

BONUS: Investment product knowledge If this sounds like you please reach out with your resume DEC.

2021 Submit resume (and samples if applicable) to: