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Manager, Ad Technology and Platforms

Walmart Canada

This is a Contract position in Toronto, ON posted July 24, 2021.

Position Summary At Walmart, we enable the connection between supplier, brands and omni retail customers at unprecedented scale.

As primary stewards of our brand promise, “Save Money.

Live Better,” we work alongside some of the most talented people in the world to engage millions of Canadian households who shop with us.

This is a unique opportunity to join a small, high-visibility team within the largest company in the world.

We believe all digital advertising can be targeted and accountable
– and we have Walmart’s sales data to prove it.

Walmart Connect wins when our partners invest in our omni solutions to drive sales and growth; Walmart and our partners win when your digital expertise helps sell more goods online and offline.

Growth in our digital advertising business is key to Walmart’s overall growth strategy.

Walmart Connect (the ad sales arm for Walmart) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies.

Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and as a result, is able to provide measurable results for our partners.

The Manager, AdTech Products and Platforms will play a key role in shaping Walmart Connect’s overall strategy for advertising products and platforms with the goal of significantly increasing its inventory and advertising revenues.

You will lead the strategic and technical oversight of advertising technologies within the marketing and media work streams.

This role is a hands-on role and will require the Manager to understand the digital technology and data space and the end-to-end solution and operations of the business, both current state and the target end state.

The Manager will be accountable to enable the organization goals as it relates to Walmart Connect’s performance.

The successful candidate will be a collaborative product leader with in-depth knowledge of advertising technology and the programmatic ecosystem and will be responsible for the strategy and execution of advertising products for all products and platforms of Walmart Connect Media (onsite, offsite, video, and audio advertising), managing the transition from traditional inventory to digital inventory, leading our addressable advertising initiative (Audience Activation Platform
– AAP), as well as our sourcing platform strategy and decisions.

This role will report to the Sr Director, Performance Marketing & Ad Products, and will work with our Advertising Sales and Operations, Marketing and Revenue Management teams to execute our aggressive growth strategy.

Within Walmart Connect, the Ad Tech team is also focused on developing strategic partnerships with media agencies, trading desks, and advertisers.

As Manager, AdTech Products and Platforms you will develop partnerships with a focus on driving the integration and adoption of the Walmart Connect DSP, and emerging Walmart Ad Tech.

Programmatic buying is evolving rapidly
– the ability to thrive in this exciting and fluid environment will be critical to the success of this role.

In this role, you will be responsible for identifying key partners and technology platforms that will accelerate advertising revenue growth.

You will lead the definition, selection, and implementation of the tools & tech used to plan, execute, and track media activity.

You will own the Walmart Connect Ad product roadmap of the tools & tech required to manage media performance.

What you’ll do 1.

Leverage solid knowledge of ad technology, ad media ecosystem, ad buyer’s perspective, and consumer decision-making to drive strategy, blueprint, and product delivery of advertising products through onsite, offsite digital product requirements and solutions.

Support Walmart Connect’s addressable advertising program and foster its delivery across Walmart (Owned & Operated) and Walmart Network.


Develop new advertising product offering capabilities by working with leading technology providers and our Content Platforms team.

Particular emphasis should be placed on creating strategic compatibility between our ad delivery systems and the SSP stack.


Drive advertising innovation by leveraging data and media inventory to create additional value for advertisers.

Increase the breadth of premium inventory available to marketers on first-party and third-party demand platforms.

These platforms will cover digital and audio formats.


Work with team leader to translate central marketing strategies into a set of ad-tech requirements to execute the strategy; implement the ad-tech, tools, and partners required to advance the company’s audience-first ambitions and biddable media capabilities.

Support the creation of a trusted marketplace of partners to ensure media inventory quality and commercial value.


Manage relationships with strategic ad-tech vendors and platform partners; serve as an internal SME to develop strategies and best practices for how to optimally buy media using data and technology more efficiently and effectively.

Collaborate with key stakeholders across the enterprise including Ad Sales and Operations, Content Platforms, Development and Revenue Management to deliver exceptional products on budget and on time.


Be the product manager of media performance related products (external tools that work with internal stacks) for the company.

When any custom development is needed, work with Tech teams to effectively communicate requirements & manage end products.

Work with marketing teams to understand requirements and rollout iterations.


Ensure ad-tech is well integrated with mar-tech stack, and devise ways to optimize how we bid & buy media through the supply chain to drive greater effectiveness and efficiencies in media investments.

Recognize major industry, competitive and technology trends, and communicate their strategic implications to product content teams.


Be able to get your hands dirty by understanding data
– do direct analysis, build business cases & persuade marketers and agencies to adopt technologies.

Define, measure and iterate measures of success based on user feedback.

Qualifications & Skills University degree in Marketing or Business Administration with solid technical and analytical background.

10 years of product management experience with key teams to develop, deploy and launch complex technology-driven products.

Experience with advertising technologies such as DSP, SSP, OMS or other advertising technologies, as well as campaign planning or management platforms.

Experience working within an agile team.

Understand the fundamentals of iterative development of agile and sprint-based products, including user scenario development, backlog maintenance, velocity management, and establishment of metrics success.

Technical experience is an asset, including experience working with common enterprise level software as a service platform, service-oriented architectures and modern software environments (JavaScript, API, advanced services wireless, etc.).

Knowledge of ad technology formats such as VAST / VPAID and ad technology movements, such as ads.txt.

Minimum Qualifications Outlined below are the required minimum qualifications for this position.

If none are listed, there are no minimum qualifications.

– 16 or older Preferred Qualifications Outlined below are the optional preferred qualifications for this position.

If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location… 1940 ARGENTIA RD, MISSISSAUGA, ON L5N 1P9, Canada