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Director, Content – Communications and Strategic Partnerships

Vancouver Coastal Health

This is a Full-time position in Toronto, ON posted April 27, 2021.

Job Description Job Title: Director, Content
– Communications and Strategic Partnerships Work Site: 520 West 6th Status: Temporary Full Time Reference: 139878-fkh Are you seeking a purpose-led role within a dynamic team?

We’re all about collective impact at Vancouver Coastal Health (VCH).

As a complex organization with more than 15,000 staff and physicians, our purpose at VCH is to come together as one collective team to deliver an exceptional care experience for all.

At VCH, we strive to create meaningful connections with our staff and physicians as well as our patients and clients.

Content takes the lead on developing creative storytelling for health campaigns and promotions that make a difference.

As head of Digital Content, you play a vital role in bringing these moments to life.

As the Director, Content you will: Be the voice of our brand.

Your innate ability to spot a good story and making it connect with people
– digital, video, social or in person
– makes you a natural storyteller.

Y our network of influencers are just as keen to work with you in distributing powerful stories that matter.

Drive communications content initiatives across multiple platforms and formats to engage diverse stakeholders, ultimately leading to better patient outcomes.

Always strive for better results, you are an effective collaborator who enjoys working with multifunctional teams to extend our brand story.

Apply best practices in connecting people to amazing content, lead on the development of communications strategies and branding initiatives linked to our vision, purpose and values.

Provide leadership to a team of content strategists continually striving to better engage our communities to advance awareness campaigns, develop innovative approaches to digital engagement and create content that matters.

Lead our digital community engagement efforts, you’re on top of every social media update, you live and breathe digital KPIs, and building our brand and keeping it relevant is as essential to you as your morning coffee.


VCH is a world class innovator in medical care, research and teaching, delivering service to more than one million BC residents.

At VCH, we embrace thinking boldly, taking smart risks, and ”going first” when we believe it will lead to the best possible outcomes for patients and their families.

We invite you to join us in creating healthy lives in healthy communities by showcasing our passion for care, connection to the communities we serve and our culture of teamwork that makes VCH a great place to work.

Comprehensive health benefits package, including MSP, extended health and dental and municipal pension plan Grow your career with employer-paid training and leadership development opportunities Wellness supports, including counselling, critical incident and innovative wellness services are available to employees and their immediate families Award-winning recognition programs to honour staff, medical staff and volunteers Access to exclusive discount offers and deals for VCH staff QUALIFICATIONS: Education & Experience Bachelor’s Degree in Communications, Journalism, Public Relations, Marketing or related communications field, supplemented with ten (10) plus years’ experience in progressively more complex senior management/leadership roles in a large, multi-stakeholder environment or an equivalent combination of education, training and experience.

Knowledge & Abilities The Director, Digital Content transforms the way we leverage content to connect internal and external audiences to meaningful change and evolve the way we think about our values, our strategic priorities and our purpose.

Drives all aspects of VCH digital communications strategy ensuring thought leadership, collaboration and understanding of the organization’s vision, values and strategic direction as well as consistency and continuity of messages and publications.

Oversees digital communications strategies
– storytelling, channel strategy and optimization, digital marketing, audience engagement, creative production, brand voice, digital analytics and insights, and meaningful campaign measurement
– to proactively develop and advance the brand and reputation of the organization.

Provides leadership and expertise in the development of strategic digital communications policies, procedures, initiatives and services for VCH.

Establishes and oversees KPIs in engagement metrics (growth, sentiment, engagement, feedback, rankings, conversions, etc) for communications platforms including (but not limited to) website, intranet, social media, subscriptions, feeds and other forms of communications reach.

Oversees and/or leads high profile corporate initiatives ensuring appropriate organizational branding, change management communication, and embracing of the organization’ vision and strategy.

Provides overall leadership and direction to team members using effective management techniques (e.g., coaching, mentoring, skill and leadership development, performance management).

Performs other related duties as assigned.

This Role Description is intended to describe the general nature and level of work performed and is not necessarily an exhaustive list of accountabilities, qualifications and competencies required.

Diversity, equity and inclusion are essential to delivering exceptional care and building a great place to work.

At VCH, we value and accommodate unique differences to ensure that our staff and medical staff
– both current and prospective
– have the opportunity and are supported to thrive.

To build a strong and representative workforce, we are seeking candidates who will contribute to a caring and inclusive culture.

We encourage applications from members of communities that are disadvantaged on any grounds under the B.C.

Human Rights Code, including Indigenous Peoples, people of colour, people of all genders and sexualities and people with disabilities.

VCH is proud to be recognized as a Best Place to Work in Canada in 2021 by Glassdoor and Forbes.

Only short-listed applicants will be contacted for this posting.

Employees of VCH must apply via the Internal Application Process .

Refer to the site for How to Apply instructions.

Current VCH employees who apply to this posting using this external site will be considered as an external candidate.

Seniority will not apply.

Thank you for your interest in Vancouver Coastal Health.