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Paid Media Specialist, Social

Goodfood Market Corp.

This is a Contract position in Toronto, ON posted October 13, 2021.

Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week.

Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in minutes.

Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer fulfillment eco-system.

Goodfood currently has more than 300,000 active subscribers and over 3000 dedicated and passionate employees across Canada.

As our Paid Media Specialist you will execute paid social campaigns that drive customer acquisition and revenue.

Reporting to the Senior Paid Media Manager, you will create, analyze and optimize ads on social platforms.

The ideal candidate is a data-driven and detail-oriented individual who has a passion for digital media, thrives in a fast-paced environment and is seeking an opportunity to have an impact on a growing brand.

KEY RESPONSIBILITIES Execute Goodfood’s paid social marketing channel including campaign set up, ad creation and performance tracking.

Monitor campaigns daily and be highly proactive in optimizing performance to meet or exceed target KPIs.

Support a testing and optimization culture while executing the defined strategy.

Work cross-functionally with the branding and design team to support creative conceptualization for optimal performance.

Liaise with our external partners to establish best platform practices and find areas of opportunity.

Contribute to the execution of top performing marketing strategies based on data-driven insights and the latest technologies.

Keep track of the latest industry trends, best practices and competitors.

DESIRED SKILLS & EXPERIENCE Bachelor’s degree (marketing or related fields) At least 2-3 years experience in a digital media role In-depth experience with ad platforms, including Facebook Ads Manager, with proven experience running national campaigns at scale Experience with other paid social platforms (e.g.

Pinterest, TikTok, Snap) is an asset Experience building, monitoring and optimizing full funnel paid social campaigns and pacing budgets Experience with Google Tag Manager and Google Analytics A customer-centric mindset and a proactive approach to problem-solving, with a special attention to detail Ability to adapt and prioritize in a fast paced environment Team player with excellent communication skills Passion for cooking and food Why Goodfood?

Our team strives to give our members a world class customer experience.

We believe in being ambassadors of the brand to make the impossible come true from the farm to table What we have to offer our employees: Competitive Group Insurance Personal No Questions asked days Annual fitness credit Employee stock purchase plan & more