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Campaign Lead, Digital Agile Sales

CIBC

This is a Contract position in Toronto, ON posted January 12, 2022.

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What you’ll be doing

Reporting to the Senior Manager, Digital Agile Sales, you will be coordinating a cross-functional team to execute CIBC and Simplii mass and targeted marketing campaigns, focusing on the end-to-end Digital client experience. As a savvy digital marketer, you will lead group discovery sessions turning ideas into best in class personalized digital experiences supporting our paid, social and owned channels. Leveraging the cross-functional team, you will rely on data to develop the optimal client experience, including mapping out the client journey, planning and executing tests and optimizing experiences based on data-driven insights. Areas of focus:

  • Acquisition Sales – new product open, existing product stimulation, cross channel sales lead referrals
  • Product Engagement – changes to an existing product (ex. credit card limit increase)
  • Sales Leads – digital referral to agent assisted channel
  • Digital engagement – adoption and use of Digital channels

You will manage stakeholder expectations and act as the key point of contact between lines of business, product owners, marketing communication, data partners and development teams to ensure successful campaign execution. You will track campaign performance using data from media and onsite platforms to identify opportunities to increase sales and document best practices.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

  • Plan and Execute Digital Marketing Campaigns: You will develop and execute a digital campaign strategy utilizing learnings from past campaign performance, Digital Marketing best practices and data-driven insights. You will drive the best client experience using tools such as Adobe Analytics, Adobe Audience Manager and Adobe Target, while meeting business and sales targets.
  • Measure, Analyze and Optimize Campaigns: You will analyze reports and dashboards, leveraging Adobe Analytics, Google Analytics and Tableau to provide timely recommendations to improve overall digital performance for assigned initiatives based on pre-defined digital marketing KPIs, including in-market optimization. You will create in-depth post campaign analysis report and present to key partners on performance and recommendations for future campaign.
  • Lead a Cross Functional Team: You will work closely with a cross functional team to plan, design, build and optimize marketing campaigns through to launch, with great attention to detail and transparency.
  • Build Relationships: You will work closely and collaboratively with Marketing Communications, Business Partners, Data, Paid Media, Audience and Optimization, and Digital Sales & Strategy teams to lead the planning and execution of Digital Marketing campaigns.

Who you are

  • You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do.
  • You act like an owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
  • You embrace and champion change. You’ll continuously evolve your thinking and the way you work in order to deliver your best.
  • You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
  • You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork, and accountability.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

  • CIBC is committed to doing our part to protect our team, our clients and our communities. We want to ensure we have a safe and healthy workplace, and we want to do our part to get through this pandemic. In keeping with this commitment, and as a condition of employment, CIBC requires all successful candidates to be fully vaccinated against COVID-19 as of their start date, or provide written proof of a medical exemption, or other substantiated accommodation request under applicable human rights legislation.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

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