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Paid Social Media Manager

Fidelity Investments

This is a Contract position in Toronto, ON posted October 28, 2021.

Job Description

If you are a social media expert, you love creating campaigns (and seeing how your audiences engage with those campaigns) and you like to put on your creative hat – this is an exciting opportunity to bring effective social media advertising campaigns to life.

From developing the business case to enter new channels to creating targeted campaigns launching new products, you will be helping to amplify the Fidelity brand and grow our social media presence.

Who We Are:

Fidelity is a world leader in investment management. Our mission is to build a better future for Canadian investors. We provide investors a range of mutual funds and exchange traded funds (ETFs) backed by vast research resources around the world. Driven by our core values – Trust and Integrity, our people are committed to offering the best possible experience for investors and helping them achieve their financial goals.

This is the right opportunity for you if you:

  • Enjoy and have experience creating targeted digital campaigns and seeing how those campaigns enfold;

  • Working with internal and agency partners, as well as autonomously;

  • Love working with data – scrutinize the results and trends from your digital campaigns and apply those learnings to the next campaign;

  • You see the forest through the trees and take a holistic view of program management;

  • Like building out an initiative or program from scratch – from initial business plan to seeking approvals to executing on the plan;

  • Enjoy writing headlines and ‘snappy’ content;

  • Stay organized and like ‘calendarizing’ your life;

  • Know when to take the initiative and when to ask for clarification or help;

  • Have an eye for great graphics that tell a story;

  • Work well under pressure while maintaining high standards;

What You Will Do:

  • Develop the strategy and roadmap to expand Fidelity’s social presence whether it is through new or existing channels and targeted media campaigns.

  • Manage paid social campaigns and be responsible for targeting, reporting on metrics and applying learnings to future campaigns

  • Provide expertise in content development and online engagement tactics (regular copywriting required). Ensure that all social content is accurate, compelling, on-brand, and posted according to social calendars.

What We Are Looking For:

  • Demonstrated experience executing on paid social media campaigns with an agency or client-side marketer

  • Minimum 5 to 7 years of digital media and social media experience. Financial services experience an asset;

  • University degree, preferably in Communications, Marketing, Business or related field

  • Knowledge of Hootsuite, Brandwatch and other social media tools (e.g. Adobe Analytics) would be an asset

Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will shift to a hybrid working arrangement.

Current work authorization for Canada is required for all openings.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:


  • Canada’s Top 100 Employers (5th consecutive year) 2021
  • Greater Toronto’s Top Employers (9th consecutive year) 2021
  • Canada’s Top Family Friendly Employer (4th consecutive year) 2021
  • Imagine Canada, Caring Company
  • Canada’s Top Employer For Young People 2021
  • National HR Awards – Best Corporate Social Responsibility Program Award, Venngo Healthy Workplaces Award
  • Workplace Benefits Awards – Health and Wellness Program
  • Canadian Compassionate Companies Award


  • A Canadian Compassionate Company
  • An Imagine Canada Caring Company