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Digital Media Audience Strategist

Accenture

This is a Contract position in Toronto, ON posted November 14, 2021.

We are

Accenture Interactive a new breed of agency that s all about the Experience. For us, customer experience is not an add on it s foundational to who we are and how we empower our clients. As the world s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people s lives better, more productive, and more meaningful. We do this in three ways by transforming organizations through standout products and services by building and delivering award winning campaigns so brands can engage and communicate creatively with customers at scale and by using our top notch skills to pilot, integrate, scale, and run the platforms that underpin the world s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.

Job Summary

There will never be a typical day at Accenture Interactive, but that s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever changing space. Here s a snapshot of your responsibilities

Responsibilities

  • Support in driving business outcomes for the client through analytics.

  • Leverage GA360 to better understand full funnel attribution and better allocate millions of dollars.

  • Audience Activation

  • Partner with the client to identify key GA360 audiences to activate against.

  • Multitouch Attribution

  • Evaluate the differences between last click and MTA attribution Upper funnel VS Lower funnel, etc.

  • Recommend testing scenarios to improve budget spend based on MTA observations

  • Identify platform enhancements in support of MTA provide recommendations on how to operationalize

  • Cross channel budget allocation

  • Strategy and planning work

  • Work with Strategic liaison to build monthly and yearly strategy

  • Help find valuable long term Media partners

  • Build annual plans with key media partners

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