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Campaign Marketing Manager (Bank, PR Creative Writing) Inc

This is a Contract position in Toronto, ON posted October 13, 2021.

“The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting…or you may be asked to start sooner than the expected start date if you are able to do so” URGENT: Please read the job description below.

If this interests you, please send a MS-Word version copy of your updated resume (ASAP) along with your salary expectations, first available date and a telephone contact number.

Please mention the job title above in the subject line The recruiter in charge of this role is Sunita If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.

One of our major banking clients is looking for a Campaign Marketing Manager (Bank, PR Creative Writing) Length: Contract term is 1 year with a possibility of extension or permanent Location: Toronto, ON
– REMOTE Hours: Monday-Friday: 9-5pm LOB: Corporate Marketing, Canadian and US Business Banking GROUP/PROJECT INFO: Reporting to the Director, EDB Acquisition & Customer Growth Marketing, the Marketing Manager will help execute against short term deliverables while helping define strategy for key growth segments that drive the long-term growth for the bank.

The Marketing Manager will lead the development of new strategic marketing initiatives in support of growth objectives and differentiation for Personal Banking.

This individual will be a subject matter expert on core segments and will activate them as force multipliers for overall bank growth.

– 60%: Marketing Campaign Execution
– 25%: Strategy & Marketing Intelligence Analysis
– 10%: Risk Management & Control
– 5%: Budget Planning & Management CULTURE:
– Very high performing and high result oriented.

– Tight knit group but very welcoming
– Team of 5 EVP (Employee Value proposition):
– Opportunity of becoming full time
– If interest is in marketing, great opportunity to build your resume
– Manager is really focused on developmental building RESPONSIBILITIES INCLUDE (but are not limited to): Marketing Campaign Planning, Key Initiatives & Execution
– Provide support and input into defining the strategy of individual campaigns, including establishing a learning agenda and testing plan
– Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, developing targeting/segmentation & data requirements, managing agencies to develop creative & media plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
– Develop and manage internal communications plans to drive employee engagement and manage change support of campaigns, particularly with front-line branch & sales teams
– Partner in key initiatives and capabilities (collaborating with Lines of Business, Vendors, T&O, etc.)
– Track results and outcomes of initiatives to reporting to partners, executives and executive councils
– Critically review assets and provide feedback
– Superb stakeholder management skills Strategy & Marketing Intelligence
– Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
– Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
– Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation Budget Planning & Management:
– Clear understanding of basic accounting principles
– Experience managing annual marketing budget, including tracking and forecasting of all expenditures and invoices Risk Management & Control
– Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
– Manage audit requirements: ensure appropriate approvals are documented TOP SKILLS / EXPERIENCE:
– 4 years of experience in managing marketing campaigns
– Experience in developing marketing or customer strategies, managing strategic initiatives from concept to execution
– Knowledge or experience of a variety of marketing disciplines, including brand strategy, acquisition & loyalty marketing, customer relationship management programs, digital marketing, data-driven or direct marketing, marketing analytics, advertising, and market research
– Experience effectively managing internal and external partners, following up on performance and making effective decisions on value of tactics
– highly proficient in Excel NICE TO HAVE SKILLS/EXPERIENCE:
– Financial industry knowledge/experience also beneficial
– Previous telecommunication experience SOFT SKILLS:
– Interpersonal skills and ability to develop strong relationships at every level of the organization
– Strong written and oral presentation skills and presence
– Strong technical ability with PowerPoint, Excel and Word
– Well-developed project & time management skills
– Razor sharp analytical and problem-solving skills
– Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities y this role is for you:
– You’re curious and are willing to challenge the status quo
– You’re comfortable with being uncomfortable and can effectively manage ambiguity, creating structure for yourself and your teams to push forward
– You’ve got razor sharp analytical and problem-solving skills
– you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
– You’re a customer champion with the innate practice of thinking through the full customer journey coupled with a strong will to fight for the best customer experience
– You’re a proven change agent with demonstrated ability to influence and collaborate effectively with stakeholders & partners across levels of seniority and business groups
– You’re on the ball, all the time, with well-developed project & time management skills.

You can keep teams and partners on track to deliver, with the ability to prioritize effectively.

– You’re a strong communicator (in person and in writing) and are highly effective at articulating strategy & presenting results to influence decisions and optimizations; familiarity with building and sharing regular KPI reports and experience with data visualization tools are a must
– You’re outcome-oriented and want to see your work have an impact.

You love numbers and financial calculations don’t faze you.

– You care about your team and define your success by the success of others EDUCATION/CERTIFICATIONS:
– Minimum of undergraduate degree in marketing, business, commerce, or a related discipline Please note that this is the most up to date version of job description available at this time
– During Client Interview you will receive additional information
– variance may apply Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES